All partners in program enter at this level and receive many partner benefits
Move up to the CP+ level by reaching growth goals and receive additional partner benefits
Program Requirements Overview
|Accept Partner Program Terms & Conditions|
|Meet Minimum Revenue Threshold||None|
|Sales-Out Data (for special pricing)|
|Adhere to Maximum Discount Policy,|
Advertised Price Policy, & Internet
Program Benefits Overview
|Baseline Product Discount||Good||Better|
|Market Development Funds||Partners with certifications are eligible for up to 50% reimbursement; all|
other partners are eligible for up to 25% reimbursement. Please review
|Demo Gear/Not for Resale||Double NFR!|
|Qualified Leads for Certified Partners|
|FREE Virtual Sales Training|
|FREE Virtual Technical Training|
|Partner Portal Access|
|Co-Branded Email Templates|
|Exclusive Social Media Groups|
|FREE Outdoor & Wi-Fi Planning Tools|
Partner Portal – Your One-Stop Shop
- Program Information
- Deal Registration
- Market Development Funds
- Demo Gear/Not for Resale
- Content Library
- Marketing Resources
- Cambium Contacts & Resources So Much More!
First Thing to Do in the Portal
- Learn about Cambium Networks
- Learn about our partner programs
- Find Cambium learning resources for sales and technical training
- Get marketing tips and resources
Content & Resources Brochures, spec sheets, case studies, images, and much more!
Co-branded collateral & Email Templates Add your logo and contact info right in the portal!
Social media tips/tricks & Cambium weekly posts
Events/webinar best practices
How to build a Cambium microsite on your website
New resources added weekly!
- Partner-exclusive webinars
- Public webinars
- Partner-hosted events
- Trade shows
ConnectedPartner Program for Value-Added Resellers and System Integrators:
The Cambium Networks ConnectedPartner program enables our channel partners to better respond to today’s evolving marketplace. The program consists of two levels: ConnectedPartner (CP) and ConnectedPartner Plus (CP+). When partners reach the CP+ level, they receive additional benefits. Additionally, see page 2 for our vertical market programs. Members of these programs receive additional benefits. Together, we’ll provide customers with innovative wireless broadband solutions that enable better information, better decisions, and better results. We hope you’ll take advantage of all the program has to offer your business.
REQUIREMENTSTerms & Conditions
To participate in the program, the partner must accept the program Terms & Conditions (T&Cs), which is a non-negotiable, click-through agreement on the partner portal upon first login. The T&Cs may be updated periodically, requiring reacceptance. The T&Cs are available on the partner portal.Minimum Revenue Threshold:
ConnectedPartner Level: No minimum revenue threshold or growth goal requirements.
ConnectedPartner Plus Level:Partners must meet a growth goal to attain this level as well as to retain the level each year.Each month, Cambium will review partner sales to determine if the growth goal was reached. If the requirement is met, then the partner will be notified of the upgrade to the CP+ level. At the beginning of each new year, we will reassess partner sales to determine the ConnectedPartner level for the year.
Sales Out Data:
In cases of any special pricing, deal registration, promotions, etc., partners must provide sales-out data to the Cambium Distributor they order from. Partners must report sales-out data to distributor in order for Cambium to accurately manage partner level designations.
Maximum Discount (Floor Price) Policy:
Partners should familiarize themselves with and follow Cambium’s Maximum Discount Policy (MDP), which sets a floor price for specific products.
Advertised Price Policy (Minimum Advertised Price/MAP):
Partners may advertise only MSRP, applicable Cambium-sponsored promotions, or e-commerce MAP (minimum advertised price), if applicable, on public websites. Any other discounted pricing, in line with Cambium’s Maximum Discount Policy (floor price), may be advertised only on the password protected side of a partner’s web commerce site.
Internet Advertising Policy
If a partner advertises other manufacturers/partners, it must also advertise Cambium Networks. Cambium allows partners to sell on their own internet site as well as third-party sites, such as Amazon. You are required to follow our E-commerce guidelines.
Baseline Product Discount:
All partners receive applicable baseline product discounts. Additional deal registration discount may also apply. download the discount-by-product matrix in the ConnectedPartner Program Playbook.
Approved deals are protected. Cambium technical certification or vertical market program membership can improve deal registration discount. Review the Deal Registration Program Guidelines.
Certified Partner: Qualified Leads:
Technically certified partners are eligible to receive qualified leads from Cambium Networks.
Market Development Funds (MDF):
Partners may apply for MDF in the portal. Review the Market Development Funds Program Guidelines.
Not for Resale/NFR Program:
Partners can purchase NFR products for demonstration/training purposes at a substantial discount. Review the NFR Program Guidelines.
FREE Virtual Sales & Technical Training:
Partners get free online sales and technical courses and certification exams in Cambium Learning.
Partner Portal Access
Access the password-protected Partner Portal, featuring sales and marketing tools, product information, program guidelines, and much more.
FREE Co-branded Collateral & Email Templates:
Easily add your company logo and contact information to brochures, solution papers, email templates, etc., right in the Partner Portal.
Partner Exclusive Webinars:
Attend partner-exclusive webinars about Cambium products, programs, etc. Visit the portal Calendar.
Partner Exclusive Social Media Group Membership:
Sales Tools & Marketing Resources:
Access sales guides, solution papers, case studies, brochures, slide decks, etc., in Content & Resources on the Partner Portal. Playbooks offer groups of marketing resources for various topics as well.
Drive revenue through special solution promotions and incentive programs, where available. Resources can be found in the Promotions Playbook.
Partner Exclusive Channel Communications:
Don’t miss out on product updates, new promotions, and program news! Sign up for channel notices to receive Product Marketing Bulletins, partner webinar invitations, and more.
FREE Outdoor & Wi-Fi Planning Tools:
- LINKPlanner:Quickly design networks for optimal deployment and cost effectiveness.
- Wi-Fi Designer:Design effective Wi-Fi networks that meets user demand and work in your unique environment
- TCO Profiler: Create a benefit analysis to competitive solutions to help you demonstrate value and close deals
Additional software tools can be found on our website.
Product Downloads/Software Releases:
Access and download product information/software releases easily from the Cambium Support site.
Cambium Community Participation:
Communicate with 35,000+ customers and peers in the Community.